Nestle’s Sweetbake

It’s not every day you get to create a brand for a name like Nestle—but that’s exactly what my team accomplished for the launch of Nestlé Toll House’s baking subscription service. Designed to captivate a millennial audience, we developed everything from scratch: the brand name, visual identity, storyboards for photoshoots, food styling, and the production of final materials delivered to consumers in each subscription box.