Olive AI Brand
Led a $4B healthcare unicorn in establishing a strong brand identity, market presence, and customer loyalty, which played a key role in achieving external recognition by Fast Company as one of the World's Most Innovative Companies.
SERVICES
→ Brand Identity
→ Brand Guidelines
→ Web Design
→ Social Media
→ Quarterly Magazine
→ Digital Sales Tool
→ Illustration Art Direction
ROLE
→ Design & Art Direction
The Results
+15%
Multi-channel marketing campaigns raised brand awareness +15%
$11M
$11M in new opportunities and influenced over $150M in revenue.
+156%
156% increase in site traffic, exceeding company target.
Brand guidelines were developed and implemented across the company and shared with supporting partners
To complement the launch of the brand guidelines, we developed a marketing kit designed to inspire enthusiasm among employees and encourage them to engage with the brand. The kit featured social media content, employee swag, branded Zoom backgrounds, presentation templates, icons, a call for an employee photoshoot, and a concise cheat sheet summarizing how to articulate the business's mission and Olive's purpose.
Our established brand guidelines served as the guiding vision for Olive's new website.
The website's development highlighted the need to visually explain complex, invisible processes. We created a unique illustration style was created, elevating and further defining the brand.
In addition to creating a consumer-facing website, we developed an internal sales tool designed to provide our sales team and clients with access to personalized information, maintenance requests, product manuals, and more.
This was developed to address the need for product customization specific to each client. Every healthcare system faced unique challenges and often required tailored solutions to effectively address their pain points. This streamlined information for internal teams and clients alike.
The brand permeated every aspect of our marketing operations.
We developed a mobile Olive site, launched successful campaigns spanning product launches to recruitment, organized numerous photoshoots, designed office spaces for off-site Olive locations, created event booths, sub-brand spinoffs, established a strong social media presence, and much more.
