Smucker’s Mealtime Movement

J.M. Smucker’s has always celebrated family and the connections fostered around meaningful conversations. Tasked with shifting the focus from "screen time" to "we time," we created the Mealtime Movement to inspire families to "disconnect to reconnect." This included designing a fresh brand identity, producing an emotional online commercial, and launching a social campaign encouraging families to share meals and strengthen their bonds.

SERVICES
→ Brand Identity
→ Package Design
→ Web Design
→ Social Media
→ Video

ROLE
→ Design